Our task with this project was to create a multi-faceted business partnership and product strategy for the union of two of our clients, Moleskine and IBM Watson.
My responsibilities included product strategy, UX/UI design and presenting ideas and work to executives at both companies. I worked alongside an account/product manager, user researcher and developer.
Product Design Lead, 2016
The Moleskine online community has 400K subscribers, but growth had slowed dramatically since it’s launch in 2010. Following the trend of products aimed at connecting the analog with the digital, we proposed a new digital platform for Moleskine in partnership with IBM Watson with the aim to drive community growth and provide integrated product sales.
I took research insights and developed the story based on three distinct use cases to illustrate the potential of the new platform.
Using research insights from 1-1 interviews with twelve members of the Moleskine community, I developed three use cases to guide the design flows. These are archetypes of existing elements of the Moleskine community - the super creative (artist types)), creative professional (designer types) and entrepreneur (business types).
Each user has a particular need and motivation for engaging with the Moleskine creative community. I used these motivations to conceptualize the design flows.
The "super creative" is interested in reaching out to the community and getting more exposure. He's an artist who likes a specific anime style and is pleasantly surprised by the large body of work from artists similar to himself in the community.
Watson refines his feed according to the things he likes - the more it is used by liking, sharing and viewing images, the more accurate the results.
He finds an artist with very similar drawings. They get in touch and decide to start a Meetup with other artists based on their shared interest in anime.
The creative professional decides to use M+ to take her work in a new direction. She uploads her work-in-progress through the menu bar app directly to the community.
M+ showcases related images from the community and external contextual references that are linked together through a pipeline of Watson's smart API's. She finds a book that seems to be the perfect resource for her project and proceeds to purchase the book through a third party vendor.
An overview of the system from input to diagnosis. The cognitive system learns and develops "expertise" the more it is used, evaluating all possible meanings and abstracting underlying ideas and concepts to provide relevant results.