Liz Pizzuti
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Saks: iMessage App

Saks retail associates have many tools at their disposal for clienteling and selling to customers, however during 1-1 stylist interviews we identified the areas lacking in valuable functionality, one of which is in personal communication with clients. We created an iMessage app, a concept which was born during a one-week design sprint, to explore enhanced communication between associates and customers.

Product Design Lead, 2017

 Within the app are two tabs - new arrivals and favorites - with feeds that you can scroll through and select multiple items to share directly in the chat. In favorites, associates can create collections with different product groupings specific to the client and share.

Within the app are two tabs - new arrivals and favorites - with feeds that you can scroll through and select multiple items to share directly in the chat. In favorites, associates can create collections with different product groupings specific to the client and share.

 After extensive testing throughout the pilot, we had evidence for the (dire) need of a search feature, and that was implemented in the latest iMessage app iteration.

After extensive testing throughout the pilot, we had evidence for the (dire) need of a search feature, and that was implemented in the latest iMessage app iteration.

 When the client receives the product bundle, they can scroll through the carousel and tap to view the product detail page. From there they can select size and color, add to bag in the Saks app, or send the product back into the chat for discussion.

When the client receives the product bundle, they can scroll through the carousel and tap to view the product detail page. From there they can select size and color, add to bag in the Saks app, or send the product back into the chat for discussion.

 Alongside the iMessage app, I designed a shortcut feature within the main Saks app to add any product to a collection - long press from the product array to add an item to an existing collection, or create a new one.

Alongside the iMessage app, I designed a shortcut feature within the main Saks app to add any product to a collection - long press from the product array to add an item to an existing collection, or create a new one.

 For the pilot, we trained over fifty Saks associates to use iMessage to send and sell products to their existing clients. The app is publicly available as well and was featured on the Apple app store home page.

For the pilot, we trained over fifty Saks associates to use iMessage to send and sell products to their existing clients. The app is publicly available as well and was featured on the Apple app store home page.