Liz Pizzuti
ericsson mwc.004.jpeg

Ericsson: Mobile World Conference Demo

Data analytics dashboard for TV network operators to gather insights on the success of their recent campaigns, top shows and identify potential areas of growth.

Visual Design, 2015

 The TV Operator manages all consumer interactions, controlling release schedules, related sales and marketing efforts. Current Operator challenges include limited visibility and ability to quickly iterate and adjust the product to changing market needs.  In their dashboard view they are able to see trends in most popular titles, trending topics and active households.

The TV Operator manages all consumer interactions, controlling release schedules, related sales and marketing efforts. Current Operator challenges include limited visibility and ability to quickly iterate and adjust the product to changing market needs.

In their dashboard view they are able to see trends in most popular titles, trending topics and active households.

 From the dashboard, an operator is able to create a custom hub, which is a network based on the most popular titles.

From the dashboard, an operator is able to create a custom hub, which is a network based on the most popular titles.

 The Cloud DVR analytics provides a view on which offers have resulted in an increase in conversions so that the Operator can change, discontinue and create new offers based on results.

The Cloud DVR analytics provides a view on which offers have resulted in an increase in conversions so that the Operator can change, discontinue and create new offers based on results.

ericsson mwc.004.jpeg